Sales and marketing are a powerful tool. It can either make you successful or unsuccessful.
For small business owners, it is rather quite impossible to master every strategy but here’s a list of little things that matter. Mastering smaller strategies can also prove to be beneficial. And may also prove to be as good as any other bigger strategies.
Read on to know the 5 tips on Sales and Marketing for Start-ups and small businesses.
1) Sell the benefit, not the comparison
While introducing your product you must keep two things in mind, Marketing and Selling. And no, they are not the same thing. Marketing is all about how different is your product from any other existing products. Marketing is about comparison; the process occurs in three stages.
a combination thereof
Whereas, Selling includes mentioning the features and benefits of the product in detail. You sell your product by showcasing what it stands for and what it has in store for your client.
2) Listen to your customer
You must remember that you run your business only to serve your client and unless and until you sell what your clients what you would never be able to run a successful business. And to know what your clients want; you will have to listen to what your clients have to say. Increasing your clientele is the only way to expand your enterprise.
3) Market your product before it’s ready
Not many realize that it is beneficial to market your product even before it has launched. Waiting to sell the product only after making it perfect can be very costly and may not prove to be as popular as anticipated. Many markets the product as soon as it’s prepared but by doing so you start from scratch, that is, zero demand. But when you market it from the very beginning, you make your customers aware of such a product and make them wait for it to come which increases both their eagerness and enthusiasm to buy the respective product.
4) Think outside the box
Ways through which you can market and publicize your products keep updating and upgrading. And in a period ruled entirely by the internet, social and search engines, the most cost-efficient way is to make people aware of your product by taking advantage of such facilities. Upload videos, information, presentations, and posts about your product and make people conscious about its existence and relevance.
5) We look forward to seeing you again
Winning a customer’s trust means getting yourself a permanent customer. Your loyalty and your interest to help your customers will make them choose you over other companies. The more polite and helpful you present yourself, the more opportunities you are building for yourself. Remember, customers, bring customers. If they find your services appealing, they would eventually spread the word. This way you could also increase your clientele with the help of your loyalty.